U.S. Olympic Rock Climber
Copywriter: Ruben Paquian
Art Director: Paolo Bugatto
Graphic Designer: Caitlin Granberry
Creative Director: Jon Racinskas
Art Director: Paolo Bugatto
Graphic Designer: Caitlin Granberry
Creative Director: Jon Racinskas
|branding|
|website copy|
|website copy|
Having just qualified for the 2021 Tokyo Olympics, professional rock climber (and now Silver Medalist) Nathaniel Coleman needed an official athlete website to introduce him onto the world stage. His partners Reppa Athlete Management and The North Face came to us to design and build a site fit for an Olympian.
In addition to his impressive athletic abilities, Nathaniel is celebrated for his authenticity and humility. We aimed to build Nathaniel a site that reflected his moving personality. I worked closely with him to create a site that spoke as he did, letting his values and personality shine through the site’s copy and imagery.
The final product was a sick site that conveyed Nathaniel’s character while maintaining a level of professionalism and functionality for prospective sponsors and media to engage him through. Check out the live site here.
In addition to his impressive athletic abilities, Nathaniel is celebrated for his authenticity and humility. We aimed to build Nathaniel a site that reflected his moving personality. I worked closely with him to create a site that spoke as he did, letting his values and personality shine through the site’s copy and imagery.
The final product was a sick site that conveyed Nathaniel’s character while maintaining a level of professionalism and functionality for prospective sponsors and media to engage him through. Check out the live site here.
