︎︎︎

Venture Firm Investing in ESG innovations



Copywriter: Ruben Paquian
Art Director: Paolo Bugatto
Graphic Designer: Caitlin Granberry
Creative Director: Jon Racinskas
|branding|
|landing page|
|website copy|


Energy Capital Ventures is a newly formed venture fund focusing on ESG innovation in legacy energy. Its mission: to accelerate a carbon-neutral future by reducing emissions in natural gas and repairing its infrastructure for non-carbon-based fuel sources.

ECV came to us with no digital presence or branding, and with a press release announcing their charter in the works, they quickly needed a brand, landing page, and website that introduced them to the world.








Branding

Working closely with the managing partners, we identified the firm’s overarching purpose and vision to deliver a polished brand inspired by visions of a carbon-neutral future. 





Website

Using the brand guide as our north star, we designed and built a website fit for a globally recognized venture fund. I was responsible for drafting the site’s structure and information architecture. You can see the full site here.



Landing Page

Before the branding workshop and official website, we needed to quickly build a landing page to serve as a placeholder before the final product was delivered. Utilizing the client's research and my own research, I drafted a single page that effectively communicated the fund's mission and purpose.