Amini & Conant is a nationally recognized law firm representing exciting clients from their Austin, New York, and Los Angeles offices. We were asked to execute a strategic outreach campaign that targeted Mercedes Benz owners affected by a class-action lawsuit. Our task was to convince Benz owners to opt-out of the class action settlement and instead accept representation from Amini & Conant.

We designed a series of Facebook ads that led Mercedes owners to a landing page to encourage them to opt-out of the class action settlement. Once at the landing page, people were encouraged to leave their contact information for the firm to follow up with.

We delivered a full-funnel experience that communicated authority and garnered trust. In only six weeks, the campaign captured over 250 high-quality leads resulting in 31 new clients.