Breakr is an influencer marketing platform that connects recording artists with influencers of all mediums for promotional partnerships. Artists can connect with hyper-engaged audiences while influencers receive a steady flow of content.

The folks at Breakr were sitting on a sizeable churned list of users. They asked us to compose a sequence of emails and text messages to reengage them.

I divided Breakr’s audience by influencers and artists, sending each group tailored messages at 30, 60, and 90-day intervals from when they last left the platform. After drafting multiple variations for each cohort at every interval, we sent them out, optimizing for the best.

Best performing 30-day influencer email:

1. Open rate: 69.8%
2. CTR: 14.3%

Best performing 30-day artist email:

1. Open rate: 51%
2. CTR: 4%

Best performing 60-day influencer email:

1. Open rate: 45.4%
   
2. CTR: 2.6%

Best performing 60-day artist email:

1. Open rate: 45.7%
2. CTR: 1.9%

Best performing 90-day influencer email:

1. Open: 43%
2. CTR: 1.6%

Best Performing 90-day artist email:

1. Open rate: 34.6%
2. Click-through rate: 0.7% of sent messages

︎︎︎Take me home