Sangfroid! is a marketing and advertising studio based in Austin, Texas. As the agency’s third employee, I worked alongside other founding members as we bootstrapped this once scrappy startup into a venture-backed agency.

In addition to serving clients, I delivered on many internal creative copywriting assignments, from creating their new brand to bringing it to life in our ads and other marketing collateral.

The challenge was to create a fresh and exciting brand inspired by the spunk of its previous iteration. We devised a bold brand that looks good in many colors and can say just about anything.

We needed a new site to show off the new brand. The team dreamed up a site that showcased the best of Webflow’s interactive design features while letting our sharp tongue shine. See the site in action here.